Apple publishes 4 new Apple Watch advertisements

Apple has published 4 new advertisements to YouTube today, continuing to promote their first product in the wearables market, Apple Watch. The ads focus on the contexts of fitness, raising children, and travel. The first, titled "Goals," focuses on how Apple Watch can be used for fitness. The advertisement shows both Apple's Activity app and...

Apple predicted to beat expectations when announcing quarterly results on July 21

In the past, some have been worried that Apple isn't raking in as much cash as they wish. For this past quarter that ended on June 30, analysts are expecting Apple to announce numbers that beat expectations.  This is due to stronger than expected iPhone sales and continued expansion in China, where Apple has seen impressive year-over-year growth. After...

Apple Watch to launch in New Zealand on July 31

The Apple Watch has slowly been rolling out internationally. In April, the Watch initially launched in nine countries. Last month, it became available in seven more countries. Later this week, Apple Watch is coming to the Netherlands, Sweden, and Thailand. Now, it looks like Apple Watch will be available in New Zealand on July 31. While not...

Sketchy Report says Apple to introduce iPad Pro, new iPad mini, no iPad Air this year

We've come to expect Apple to update their iPhones and iPads on yearly cycles. However, a sketchy report from the Economic Daily News claims that Apple will not be updating the iPad Air this year. Instead, they will introduce a new iPad Pro and will give an update to the iPad mini line. According to Economic Daily News, Apple wants to focus more on...

Apple releases new iPod touch: A8 chip, new colors, 128GB storage option

After rumors last week, Apple has just updated their iPod lineup. The biggest changes are in the iPod touch, which has received a nice upgrade. As expected, there are new color options across the whole line up. But that's not all to notice about the new iPod touch. First off, it looks like Apple has decided to catch up the iPod closer to the specs of...

Former iAd executive leaves Apple to collect data elsewhere

Former iAd leader Winston Crawford has left Apple to join Drawbridge, where he will serve as the company's Chief Operating Officer. Drawbridge is an anonymous cross-device identity company that aims to identify individuals by determining what devices belong to a single person. The company claims to have 97.3% "verified accuracy" with their...

Report: Apple, TV networks in talks over cable-killer TV app

The New York Post has reported that Apple is negotiating with major TV networks to bring broadcast stations to their as-of-yet unannounced TV service. While in talks with ABC, NBC, CBS, and Fox, Apple has apparently stated that they want to provide local TV feeds on their service. However, each of the networks don't control the individual affiliate...